It’s confirmed: Rihanna is back for the 2023 Super Bowl Halftime Show!


The Super Bowl LVII will be the first time Rihanna is performing a Super Bowl Halftime Show. NFL Head of Music Seth Dudowsky is thrilled to have Rihanna perform in next year's Super Bowl Halftime Show. “We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage. Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”

Photos: @badgalriri

The Super Bowl LVII will be the first time Rihanna is performing a Super Bowl Halftime Show. NFL Head of Music Seth Dudowsky is thrilled to have Rihanna perform in next year’s Super Bowl Halftime Show. “We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage. Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”

Rihanna is back for the 2023 Super Bowl Halftime Show!

The 34-year old Barbadian hitmaker hasn’t released a new album since 2016’s Anti. But she’s making a huge comeback for the 2023 Apple Music Super Bowl.

The event will happen during Super Bowl LVII on February 12 near Phoenix, Arizona, and will be produced by DPS with Roc Nation and Jesse Collins, and to be directed by Hamish Hamilton.

Roc Nation’s JAY-Z, who discovered Rihanna, has this to say about her comeback:

“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”

NFL Head of Music Seth Dudowsky is thrilled to have Rihanna perform in next year’s Super Bowl Halftime Show. He said:

“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage. Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”

The Super Bowl LVII will be the first time Rihanna is performing a Super Bowl Halftime Show. She revealed in a 2019 interview with Vogue that she turned down offers to perform the Super Bowl Halftime Show previously over the NFL’s treatment of Colin Kaepernick for kneeling in protest of police brutality against people of color.

“I couldn’t dare do that. For what? Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler. There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way,” the singer said in 2019.

Rihanna has a whopping 14 No. 1 hits and 31 top 10 hits, so there are a lot of songs to choose from for her Super Bowl Halftime Show performance. Her biggest up-tempo hits are likely to be featured, which include: “We Found Love” (feat. Calvin Harris); “Umbrella” (feat. Jay-Z); “This Is What You Came For” (feat. Calvin Harris); “Don’t Stop the Music”; “S.O.S.”; “Pon de Replay”; “Only Girl (In the World)”; “Where Have You Been”; “Rude Boy”; “Run This Town” (with Jay-Z and Kanye West); “Hard” (feat. Jeezy); “Shut Up and Drive”; “Cheers (Drink to That)” and “Who’s That Chick” (with David Guetta).

Rihanna concentrated as the CEO of her billion-dollar cosmetic brand, Fenty Beauty, for a few years before getting pregnant and giving birth to her baby boy courtesy of boyfriend and baby daddy A$AP Rocky last May. 

The show will mark the first one not to be sponsored by Pepsi in 10 years. Sponsor Apple Music promises sneak peeks of the highly anticipated performance in the coming months.

The most-watched Halftime Shows in history are, in order: Katy Perry (2015), Lady Gaga (2017), Coldplay (2016), Bruno Mars (2014), and Madonna (2012), all of which pulled in from 114-118.5 viewers, and all of which outshone the ratings of the games themselves.

Other recent performers have included The Weeknd, Jennifer Lopez, Shakira, and Beyoncé.

The first celebrity to perform at the Halftime Show was Broadway star Carol Channing in 1970, but the first superstar to help transform the show into the big-money, artistic event it is today was Michael Jackson in 1993.

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